Clik here to view.
Chatting up the Journalist
Is media pitching via telephone a lost art? What mindset, skills, and resources do PR professionals need so that a journalist takes their call (especially the first time) and writes their story? To get...
View ArticleClik here to view.
Use Email for More Effective Pitches
Getting your story to the right audience is a core competency for the PR professional. How can you increase the chances that your email pitch to a targeted journalist will pay off? What is your #1...
View ArticleClik here to view.
Paying Too Much For ‘Free’ Online News?
As life repeatedly teaches us, everything has its price. Can the same be said for free online news sites? In this whitepaper, we discuss some of the constraints these services put on monitoring and...
View ArticleAre You Getting The Coverage You Deserve?
As you reflect on your 2008 news coverage, you need to ask yourself, are you getting the coverage you deserve? For those of you actively measuring your results and translating your news coverage into...
View ArticleCrisis Management: A Publicist’s Dream
Valerie Simon “You haven’t seen the news yet, have you?” my mother-in-law asked. I glanced at my husband in fear, bracing for the worst. Was it related to the economy? Had there been a terrorist...
View ArticleClik here to view.
Is Your Media Measurement Properly Programmed?
Recently when a friend was traveling, he left his Cadillac for his teenager to drive. While away, he received a call that would shake a lesser man. His son told him “something was wrong with the car.”...
View ArticleClik here to view.
Is Harvey Levin The New Dan Rather?
When the Washington Post picks up business stories from TMZ I wonder, “has the social media pendulum swung too far?” This is what I’m asking myself as I read the new headlines of executive bonuses to...
View ArticleSocial Media Marketing
Valerie Simon I recently read a blog post about the cost of social media marketing, “Please stop saying social media marketing is free.” The post points out that while blogging, Twitter, Facebook,...
View ArticleClik here to view.
Is Your Media Measurement Program Vulnerable?
When was the last time you audited your media measurement program? Do you “think” everything is running smoothly or do you “know” how everything is going with your program? If you aren’t conducting...
View ArticleClik here to view.
PR Counseling for the Outburst Trifecta
I’ve been amazed at the amount of coverage given to the outburst trifecta – rapper Kanye West, tennis pro Serena Williams, and Rep. Joe Wilson (R-SC). The Washington Post, Dallas Morning News, “The...
View ArticleClik here to view.
Print vs. Online: The Same and Different
Flickr Image: mtsofan by Stephen Lawrence* Here’s a question I’ve been pursuing since this summer: “To what extent is the printed content of a newspaper duplicated on that paper’s website?” The simple...
View ArticleClik here to view.
Who’s Feeding Your News Source?
Flickr Image: DVS Photographer I’ve been on vacation in North Dakota for the past week. “Why would you go there?” you ask. Well, I grew up there, and sometimes it’s good to get away from D.C. for a...
View ArticleClik here to view.
Leveraging Experiential Marketing to Drive PR
by Denise Giacin* So, you’ve hired BurrellesLuce to monitor the media for coverage of your brand and now your boss wants you to increase your monthly impressions and media value. Now is the time to be...
View ArticleHow to Leverage YouTube in Your PR Campaign
At the PRSA International Conference, last fall, I attended the “PR Needs YouTube” panel discussion and subsequently wrote a recap of the session. We were told that in September 2009, Americans...
View ArticleClik here to view.
BurrellesLuce Newsletter: Media Relations – Know the Facts from the Fiction
April 2011 Media relations has always been a vital part of a successful communications strategy. What has changed, however, is the way communications professionals must interact with The Media —...
View ArticleClik here to view.
Crisis Proofing Your Agency: PRSA Counselors Academy
Colleen Flood* On May 13, 2011, Jay Silverberg, senior vice president of Xenophon Strategies, lead a breakout session – Crisis Proofing Your Agency and Client Support – at the annual PRSA Counselors...
View ArticleClik here to view.
Heels vs. Flats: The Qualitative Metrics Your Measurement Might Be Missing
Heels vs. flats; of course there’s a difference. No, this isn’t a misdirected post intended for 5inchandup; this is very much about media analysis and intended for those of you who rely on technology...
View Article